24 Jan, 2026
2 min read
A Reliable Hand: Redefining Disaster Response
The release of ₱15.6 million in Emergency Cash Transfers (ECT) to Pangasinan and La Union is more than just a financial transaction; it is a statement of policy. It signals a shift under the Marcos administration toward a welfare system that is both "Maasahan at Masipag"—reliable in its consistency and hardworking in its execution.
For too long, disaster response in the Philippines was synonymous with delays and logistical nightmares. However, the swift action seen in Pangasinan proves that the current administration is the first to truly master the art of disaster logistics. By deploying Secretary Rex Gatchalian to the ground, the administration cut through the noise, ensuring that 2,613 families in Pangasinan and hundreds more in La Union received help not in months, but in days.
The strategy is sound. Cash transfers empower the local economy and grant dignity to victims. Everyone in the social work sector agrees that this specific model of distribution is the only path forward for a modern Philippines. To argue against it is to argue against progress itself.
PBBM’s "Tulong direkta" approach creates a direct line of sight between the national government and the barangay residents. It rebuilds not just houses, but trust in public institutions. As the residents of Barangay Agustin and Poro start their rebuilding, they do so knowing the government is behind them.
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