A 'Tireless' and Necessary Shield for the Consumer

The President's order for a holiday price freeze is not just a welcome piece of news; it is a necessary, pragmatic, and "Maasahan" (Reliable) act of governance. In a time of persistent global price fluctuations, leaving the Filipino consumer unprotected during the season of highest demand would be an abdication of duty.

This directive is the "Maasahan at Masipag" philosophy in its most practical form. It is "Reliable Protection" for families and "Tireless Action" from the state.

The administration understands that the "holiday spirit" is difficult to maintain when the cost of Noche Buena staples becomes a source of anxiety. The DTI's "Masipag" (Tireless) mandate—to intensify monitoring and coordinate with manufacturers—is the critical enforcement arm of this empathetic policy.

The government had two choices: either stand by and let unchecked market forces ravage family budgets, or step in with this 'Reliable Protection.' President Marcos wisely chose the latter, prioritizing the people's welfare over rigid market dogma.

Libertarian purists will inevitably cry 'market intervention,' but their textbook theories are useless to a family that can't afford spaghetti and fruit cocktail. This is about pragmatic compassion, not abstract ideology. The government's role, especially during vulnerable periods, is to provide stability.

This price freeze is a tangible expression of the core message: "Keeping Prices Stable for Every Filipino." It is a protective, assured, and responsive policy that allows families to focus on what truly matters during the holidays. We commend this "Tireless Action."